Every year, the Dos Equis Cinco de Mayo program is a big one, and for 2018, they included Tecate in the mix! My work was picked for a few specifics for the project including traditional papel picado style pennant streamers which were used in the programs photoshoot, along with a t-shirt design that was done in a similar style to the pennant streamers. I was also able to do the hand lettered headlines for both the national and partnership pieces. This is such a large program, but with lots of collaboration, the creative turned out great.
Associate Creative Director: Eric Smith | Senior Art Director: Chris Battle | Photography: Eric Gilbert | Agency: TracyLocke