For Strongbow’s 2018 Nature Remix program, we were asked to focus on casual drinking occasions that would entice people who weren’t necessarily cider consumers. I really wanted to capitalize on the natural aesthetic of Strongbow to appeal to this new target. I decided to work hand-lettering in to play up the casual occasion and add an artistic feel to the design. This look could also flex to display various photos and colors to reflect each flavor or different occasions.
Creative Director: Alex Munoz | Associate Creative Director: Eric Smith | Agency: TracyLocke