DOS EQUIS x LIFE IS BEAUTIFUL
As the official beer sponsor for the Life is Beautiful festival in Las Vegas, we were tasked with creating a program around the festival. There was only budget for a simple text-to-win program for the partnership, so my team wanted to push the creative boundaries and took a more adventurous approach.
My goal was to portray the essence of Vegas. To do this, I used bright colors and mimicked the look and feel of neon signs to create the headline. Since art is a big focal point of Life is Beautiful, we wanted this look to really feel like its own piece of art through the abstract photography and gradient. This design was chosen by the client to be the final look for the program and was used throughout Las Vegas, surrounding key markets as well as throughout the festival itself.
