NEW AMSTERDAM VODKA NHL PARTNERSHIP
One of New Amsterdam Vodka’s biggest partners and largest programs for the past few years has been their partnership with the NHL. As the Official Vodka of the NHL, as well as a handful of the teams in the league, New Amsterdam Vodka’s NHL related visibility throughout the year is high. This kind of partnership has room for all kinds of assignments including in-arena assets, bar branding, bottle wraps, countless programs of point of sale and much more.
With such a large partner and essentially an on-going program, it requires lots of collaboration internally and great communication with the client and local team needs. Since there are so many different programs within the NHL including the Winter Classic and Stadium Series, we are continually coming up with creative ways to create new designs as well as unique programs to run with them.
