STRONGBOW CIDER SAMPLING KITS
On a few different occasions, Strongbow asked for some sampling kits to share upcoming programs or new product launches with vendors, distributors and internal teams. Showing here are two different examples, one for the launch of their Orange Blossom flavor and mini cans. The second being for the introduction of their highly anticipated Original Dry flavor. Both of these kits were overseen in-house from start to finish including sourcing and production.
For the Orange Blossom and mini cans kit, I wanted to emphasize the natural feel of the brand, especially focusing on the wooden crate that the mini cans would live in. While the kit included some freebies, such as a scented candle and tasting glasses, we also enclosed an informational card and a recipe booklet to help educate those receiving it.
While coming up with ideas for the Original Dry kit, budget was tight, so I imagined a box that looked as though it had just been shipped directly overseas. Stamps and stickers were used to create that authentic package look and feel. It also included an information card with details about the new flavor that many fans had been eagerly awaiting in the states. To continue on the package concept, we created the insert to reflect a postcard almost as if it was sent from a trip.
